Job Reference: BBBH676234
Job Duration:
Start date: ASAP
Description:
MARKETING MANAGER
DARTFORD, KENT
UP TO £30,000 PER ANNUM + BONUS + PROGRESSION + BENEFITS!
THE OPPORTUNITY:
I amcurrently recruiting for my client based in Dartford for a Marketing Manager to join them on a full time, permanent basis. My client is a dynamic media/publishing business who is looking for someone to take a step into a Marketing Manager role, with the view to grow your own team.
This is a critical role within the business and my client is looking for a digital native, possessing outstanding organisational and communication skills, with strong attention to detail and a results driven approach.
The ideal candidate should have proven experience in event campaign management for a range of small to medium size events, including exhibitions, awards, conferences and digital events.
You will create, implement and project manage marketing plans and results-driven campaigns for each event. The role covers all aspects of end-to-end campaign management including email; website; digital marketing; analysis; data selections, targeting and build; copywriting; social media and direct mail production.
You shouldbe a confident individual able to work and communicate with senior stakeholders, as this will be a core part of your role.RESPONSIBILITIES:
* Create and implement detailed and results-driven marketing plans for each event with full timelines.* Maintain accurate records of marketing spend and ensure 'value for money' for external marketing spend.
* Liaise with theEvents Team Manager, editors and other stakeholders where applicable to draft compelling marketing copy for print, online, social and email marketing campaigns.
* Work with the in-house design studio on concepts for print marketing, adverts and event signage to ensure event branding is consistent across all areas.
* Create graphics for use on websites, email marketing, webinars and third-party websites ensuring the product branding is consistent.
* Ensure sponsor branding is delivered in line with contractual agreements.
* Book in all print advertising in advance with the appropriate production department.
* Analyse effectiveness of marketing campaigns using tools available (Google Analytics, Adestra etc) and advise stakeholders as and when required.
* Monitor and compare pre-reg levels to be able to adjust any campaign in plenty of time to make sure that the numbers aredelivered at the required levels.
* Draft copy where required for event guides (show-guides, souvenir brochures and winners'brochures)
* Oversee the proofing and production of all brochures and guides through to final sign-off.
* Work with the Event Manager to draft copy for the event website to ensure all introductions and keywords are completed and correct to maximise SEO.
* Conduct research (where required) to identify how different audiences respond and ensure the messages are compelling and in-line with the target audience.
* Identify opportunities for partnerships with external organisations (associations / media partners) that add value and provide exposure to new audiences.
* Work closely with the editorial teams to identify key themesthat link with the event content and produce 'content marketing' to draw in your audience and create interest around the event.* Use data tools to understand and communicate campaign effectiveness to the senior management team.
* Provide a report at the end of each event, showing the results against target, audience engagement analytics and future areas for improvement.
* When applicable, this data can be used to help secure additional marketing spend to boost results, either mid-campaign or for a following event.
THE PERSON:
* 2 years' experience in B2B events marketing
* Ability to deliver successful multi-channel marketing campaigns
* Marketing degree or equivalent qualification will be beneficial
* Experience of small to medium scale events, awards and digital events (eg: Webinars)
* Social media marketing, with clear metrics and performance measurementABOUT THE BENEFITS:
* Fantastic training and progression opportunities
* Opportunity to build your own team
* Vibrant and rewarding culture
* Up to £30,000 basic salary + bonus
* 25 days holiday, increasing with length of service
* Pension
* Team nights out
Get Recruited is acting as an Employment Agency in relation to this vacancy.
Industry: Marketing
Salary: Up to £30000.00 per annum + Bonus + Lucrative Benefits
Salary Benefits: Bonus + Lucrative Benefits
Vacancy Type: Permanent
Job Skills: marketing manager, marketing executive, senior marketing executive, marketing coordinator
Contact Name: Ruby Melling
Website: -
Direct Application URL: -