Job Reference: 21420
Job Duration:
Start date: ASAP
Description:
This vibrant and ambitious specialist travel company is seeking a talented,energetic and driven paid media manager to join their busy marketing department, with the main focus being to implement and drive paid social media campaigns.
This role requires a candidate who is analytical, well organised and who has a great attention to detail. The ideal candidate must be well informed regarding digital
landscaping (display, social, native and programmatic)trends and research. The Paid Media Planner is responsible for outlining the paid social media plan and activities for the whole funnel of the social media marketing as well as digital brand activation campaigns, contributing significantly to the revenueof the business. The person in this role will be responsible for using data and performance tracking, market insights and content marketing insights to create paid social plans and buying strategies to help grow the business through strategic social mediaand content marketing activities focused on brand, top of mind awareness, mid-funnel consideration and loyalty metrics and KPIs.RESPONSIBILITIES
*Planning campaign activity for top of funnel activities, content marketing and innovative digital productactivations across established and emerging platforms.
*Campaign planning activity including day-to-day paid activity as wellas key support on
*Small, medium and large integrated digital campaigns involving application development and a multi-channel marketing approach and goal/performance driven content marketing
*Defining innovative new paid social media strategies to support the core business goals and the content marketing, social media and digital activations team.
*Monitoring campaign results and analysing key metrics to generate growth and incremental revenue, brand preference and loyalty via social media, content marketing and digital activations.
*Key driver in activities across the social media, content marketing and digital activation mix.*Continual paid social testing and experimentation ideation working with performance team and scaling. Likewise identifying when to scale back on paid social activities.
*Gaining in-depth knowledge of brands, market differences, audiences, targeting andsegmentation to drive continual growth and optimisation.
*Managing social media campaign alignment with wider marketing campaign and market priorities
*Exploring new and emerging social media platforms and opportunities as well as advertising tools and products
*Contributing to the development of the organisational content and branding strategy.
REQUIREMENTS
*Minimum of 4+ years of experience in digital marketing
*Minimum of 2+ years dedicated in paid social media marketing
*SEM experience
*Relevant Degree or an equivalent combination of education and experience.
*Passionate for and in tune with the latest social media trends.
*Solid knowledge of social media advertising and paid social activities.
*Solid knowledge of, and experience directly overseeing and operating key social and emerging media platforms for a major brand.
*Commercial experience with major social channels (Facebook, Twitter, Google+, Instagram etc.) with track-record of successful use that drove business results.
*Demonstrable experience of traditional paid traffic practices and platforms including
*Adwords, display advertising and FB Ads Manager.
*Solid understanding of content marketing practices and opportunities via social media.
*Familiarity and interest in the travelindustry
*Demonstrable knowledge of analytics and tracking with proven experience of reporting and success measurement in social media.
*Entrepreneurial spirit and facility for creative problem-solving.
The Package:
The successful applicant can expect a very competitive salary package along with fantastic additional staff benefits, and the opportunity to work for a very ambitious and forward-thinking company.
If you have the right skills and experience and would like to be considered, please submit your CV online.
Industry: Marketing
Salary: £30000 - £35000 per annum + bonus + great benefits
Salary Benefits: bonus + great benefits
Vacancy Type: Permanent
Job Skills: paid media, social media, digitalmarketing, marketing
Contact Name: Michael Ruggiero
Website: -
Direct Application URL: -