Job Reference: BBBH37259
Job Duration:
Start date: ASAP
Description:
We believe this is an exceptional opportunity to implement my client's current inbound and outbound marketing initiatives. In this role, you will have a significant impact on the growth of the organisation by executing both long-term and short-term marketing strategies. This is a great position for someone looking to make a real difference and advance their career.
Responsibilities:
Inbound Activities:
* Assist with current content marketing activities including creation of emails, webinars, e-books, blog posts, case studies, data sheets, brochures, social media posts, and website content to drive inbound traffic* Create or enhance existing nurture campaigns with the aim of moving buyers along the buyer's journey
Relationship Building:
* Build relationships with inbound leads through follow-up phone calls and interactions to build trust and move them along the buyer's journey
* Qualify leads into marketing qualified leads (MQLs) and pass over to account executives for follow upPR/Event Coordination/Promotion:
* Assist with all planning and coordination of all of my client's events and trade shows.
* Assist in identifying media relationship opportunities and submit the organisation for awards, speaking engagements and other thought leadership activities
Database and Campaign Management:
* Ensure that leads are in the right nurture campaigns using automation tools
* Manage marketing database to ensure accuracy
* Track campaign performance using marketing automation system and identifying ways for improvement
Required Qualifications:
* 2-4 years of marketing experience in a B2B technology company or equivalent experience
* Bachelor's Degree in marketing, business or related field
* Proven ability (supported by work samples) in the development of high-quality, compelling content marketing.
* Attention to detail and an eye for quality
* Exceptional written and verbal communication skills a must
* Have knowledge and understanding of the entire inboundmarketing methodology and how to apply it to a long-term marketing plan
Skills needed:
* Comfortable on the phone
* Experience with Marketing Automation software such as Pardot, Hubspot, Eloqua, etc.
* Experience with Salesforce CRM
* Experience WordPress CMS or another CMS such as Drupal or Joomla is a plus
* Passion for technology is a MUST
* Experience Adobe Creative Suite (Photoshop, InDesign, and Illustrator) is a plus
Job Type: Full-time
Industry: IT
Salary: US$65000 - US$75000 per annum
Salary Benefits:
Vacancy Type: Permanent
Job Skills: -
Contact Name: Jack Gilmore
Website: -
Direct Application URL: -