Job Reference: 23403RBA
Job Duration:
Start date: ASAP
Description:
We are currently assisting an independent luxury tour operator who are looking for an experienced Marketing Manager to join their team in The City of London. As a Marketing Manager, you will be responsible for managing multiple marketing channels including both online and offline, managing marketing budgets across all channels, establishing, and delivering content and SEO strategies and leading a motivated marketing team. This role would suit an experienced Marketing Manager or Senior Marketing Executivewith previous travel industry experience looking to take the next step into a senior position.
JOB DESCRIPTION:
* Managing the relationships and co-operative marketing campaigns with a range of suppliers including Tourist Boards, hotels and airlines.
* Creating bespoke marketing proposals for partners, managing the marketing budget for all activity, including reconciliation for all paid media and partner funding and reporting back to partners presenting ROI on completed marketing activity.
* Lead and manage the marketing team to ensure the team is motivated
* Manage relationships between the Marketing and Product functions, ensuring that the Product Managers complete the relevant tasks as required.
* Working with in-house teams to establishand deliver onsite content and SEO strategies & objectives.
* Producing reports on the performance of SEO with an expectation to deliver tangible increases in traffic.
* Work closely alongside the Digital Performance Manager to deliver PPC strategies to generate effective CPC, CTR and ultimately e-commerce transactions.
* Lead the planning and execution of campaign and trigger emails to ensure effective open and click through rates for all email activity.
* Working closely with the Design Manager to develop new templates and creative.
* Working closely with the team to devise the social media schedule and prepare engaging posts which generate engagement.
* Develop loyalty incentives for existing customers to increase CLV (customer lifetime value).
EXPERIENCE REQUIRED:
* Minimum 5 years' experience in travel.
* Extensive digital marketing experience including but not limited to setting & implementing strategies and managing sizeable marketing budgets across various channels.* Experience in setting multi-channel targets, measuring activity and presenting results.
* Experience of leading a team of marketing specialists.
* Experience of Bought Media, Google & Bing PPC and SEO including experience with hands on paid search management.
* Experience of analytics tools, general numerical and analytical skills, advanced Google Doc & MS Excel skills.
* Strong analytical, project management skills and insight are essential within the travel industry.
* Strong writtenand verbal communication including the ability to present suggestions, recommendations and results with knowledge and confidence.
PACKAGE:
The successful candidate can expect a competitive basic salary depending on experience, an opportunity for personal and professional development plus other fantastic company benefits.
INTERESTED?
To apply for this position please click 'APPLY' or email regis@traveltraderecruitment.co.uk
Industry: Travel and Tourism
Salary: £40000 - £45000 perannum
Salary Benefits:
Vacancy Type: Contract
Job Skills: -
Contact Name: London1 Team
Website: -
Direct Application URL: -