The Mechanics of Music Management (Level 2)
‘The Mechanics Of Music Management’ is a training programme from MMF delivered by CMU Insights and led by Chris Cooke and Marcus O’Dair. A series of five seminars exploring best practice and current trends in artist management, together these sessions provide a comprehensive guide to artist revenue streams and business models, music rights and record deals, fanbase building and direct-to-fan relationships, and explain where the manager fits in with each of these strands of the business. Each seminar consists of two lectures, interactive exercises, discussions and a Q&A session.
SEMINAR ONE: WHERE MANAGEMENT FITS IN
Tuesday 1st October 2018
5.30pm doors, 6pm – 8.30pm course
Seminar One provides an overview of the role of the manager and how the artist/manager relationship works. It will talk through the different ways your artists make money, how each artist’s business can be structured, your role in running that business, and the business partners you will work with along the way. It will also look at how the role of the artist manager has changed over the years, and how your role will evolve as an artist’s career progresses. It will also introduce the MMF sample management agreement and code of practice.
Topics include:
– Artist Revenue Streams & Business Partners
– Management Tasks & Responsibilities
– Management Deals and Agreements
– Artist/Manager Relationship
– Changing Role of Management
SEMINAR TWO: ARTIST & MANAGEMENT BUSINESS MODELS
Tuesday 15th October 2019
5.30pm doors, 6pm – 8.30pm course
This seminar will look at the role managers play in developing each artist’s individual business and career, and at how managers can evolve their own businesses and careers. It includes lots of practical advice to help you grow your artists’ businesses, while also ensuring that your own management career and company progress.
- Running a company.
- Managing money.
- Raising finance.
- Portfolio careers.
- Ensuring a healthy work/life balance.
- Networking.
SEMINAR THREE: MUSIC RIGHTS
29th October 2019
5.30pm doors, 6pm – 8.30pm course
This seminar will provide a concise guide to music copyright, introducing the different music rights, the key copyright controls, moral and performing rights, and the differences between direct and collective licensing. It will present the complexities of music rights in a very easy-to-understand way, ensuring you can better protect and monetise your artists’ intellectual property.
Topics include:
- Music rights and copyright controls.
- Performer ER.
- Collective Licensing.
- PRS, MCPS and PPL.
- Key music right revenue streams: streaming, downloads, physical, sync, broadcast, live and public performance.
SEMINAR FOUR: RECORDINGS & LABELS
Tuesday 12th November 2019
5.30pm doors, 6pm – 8.30pm course
This seminar will look at the role of the record company, the different kinds of label and distribution deals now available, and key trends in the streaming music market. There is more choice than ever when picking label and distribution partners, though that makes the decision making process harder. This seminar will ensure you understand the pros and cons of each approach, allowing you to make a fully informed decision.
Topics include:
- Record label services.
- Label and distribution deals.
- Artist royalties and reporting.
- Producer deals and royalties.
- The streaming market – key trends.
SEMINAR FIVE: BUILDING & MANAGING A FANBASE
Tuesday 26th November 2019
5.30pm doors, 6pm – 8.30pm course
This seminar will provide an overview of music marketing and PR, and offer advice on building direct-to-fan businesses for your artists. It will consider the role of artist and manager in building a fanbase, as well as looking at how other partners, and especially the label, play a key role in marketing campaigns.
Topics include:
- Developing an artist brand.
- Building a fanbase.
- Album/EP marketing campaigns.
- Key channels and media.
- The role of business partners.
- Mailing lists.
- Artist stores and merchandise.
- Fan-funding and pre-order campaigns.
PRICES
Individual Seminar Prices:
MMF members: £50 + VAT = £60 per module
MPA, AIM, APRS, BASCA, BPI, FAC, IAMA, ICAEW, ISM, MPG & MU members; PRS for Music staff: £75 plus VAT = £90.00 per module
Non-members: £100 plus VAT = £120.00 per module
MMF Members can book all five modules for a 50% discounted rate of £208.34 + VAT (£250 inc VAT)
Please email nicky@themmf.net for discount codes.
Venue:
PPL (Top Floor)
1 Upper James Street London, W1F 9DE
Dates