As part of the SMIA's innovation-led development programme, designed to help nurture business talent and build infrastructure in Scotland's music industry, we will be hosting this free entry How to Use Social Media to Build a Community workshop at The Melting Pot (Workshop Space) in Edinburgh, taking place on Tuesday 30th July from 11am – 2pm.
About the Workshop
This Workshop and Lecture will be delivered by Leah Silverlock, director of Ooh!Festivals which specialises in onsite and advance social media management for large scale festivals and events. Ooh! work closely with clients to create and amplify high-quality content, whilst building and nurturing communities.
Founder Leah Silverlock has over a decade of experience within both the music/arts festival and social media marketing industry. Her passion for both has lead to her delivering global campaigns and working with some of the biggest festivals in the world.
Overview
· Warm Up - Interactive icebreaker game - all you need is your phone!
· What is a community? A discussion on community, how they are formed and their core values
· A brief history of social media and where we are today - platforms, consumption, content
· How social media platforms use communities to strengthen it's power
· A look at the fan pages/ fan bases - looking back at music fanbases and their power of influence
· A brief history of brands on social media
· How to build your brand on social media as an artist
· Case study discussion - Lewis Capaldi - how he built his social media empire!
-- building his audiences through authentic content
--- organically creating brand ambassadors
----- harnessing the power of community to drive and sell your art
· Content - the platforms owns it but community drives it
· Workshop:
· Working in groups you will be given an artist to promote, looking at their social media communities online, you must identify their key target market brand ambassadors and develop a 4 point strategy to increase their community following or engagement levels.
RSVP now to confirm your attendance as places are limited.
We look forward to seeing you there!
Interested in joining the SMIA? As well as free entry to SMIA workshops, our members are entitled to many more benefits geared to support, strengthen and develop Scotland's music professionals and music industry.
Collaboration is a cornerstone of the SMIA's ethos. We are inclusive, progressive and positive. Join and help the music industry in Scotland excel. You can join now via our website, or for more information, please email us at info@smia.org.uk
Venue:
The Melting Pot
5 Rose Street #4th floor Edinburgh, EH2 2PR
Dates