Mont Rose College the foundation for a better future, where students are valued. This pathway gives an overview of the marketing function. It considers the purchase decision-making process and the variables and situations influencing buyer behaviour as well as exploring the marketing research process; the ability to determine specific promotional activities in response to target audience; the application and evaluation of analytical tools to create a marketing plan; and sales planning and operations and the different stages of the sales process.
This HND level programme is ideally suited to students who want to specialise in marketing, but would also like to learn more about the business needs and theories that underpin it. Mont Rose College’s thorough business and marketing curriculum, developed in consultation with members of the business community, will help ensure that you learn the broad range of transferable business and marketing skills that modern employers require.
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287-289 Cranbrook Road, Ilford, Essex,
IG1 4UA
+44 20 8556 5009
+44 20 7998 0517