King of Cotton was established in 1994 with the aim of supplying the UK's finest hotels with high quality linens, including Egyptian cotton towels and cotton bed linen, at wholesale prices.

As the years went on, they were being asked by increasing numbers of guests staying at these top hotels to sell their products directly to them, so they could recreate the 'hotel experience' in their own homes, i.e., by having the same luxurious white sheets to sleep on and the same soft, fluffy white towels and bath robes for bathing.

They listened to the requests and created Kingofcotton.com in 2003 to open their product lines up to the general public.

Since launching the website in 2003, they haven't looked back and the website is now used by many hoteliers and private customers alike. It's loved for its unbeatable wholesale prices, its fast order processing and delivery times and importantly, for its superior Hotel Quality cotton linen products.