Fact: Lenses make the director. And the camera helps. And, yes, the man behind the camera is paramount–especially if that man is in charge of the lenses. Finding camera lenses for hire that suit the story you want to tell and your specific degree of weirdness is not always as easy it should be. Cue Aimimage.
Our first recommendation: be weird. (Yes, that’s a link to A Field in England, a film that did “weird” with weird lenses better than anyone else in recent memory.) Translation, in case weird isn’t your thing: be you. You want it to look a certain way and so you shall. That doesn’t mean that you won’t need to compromise–compromise is part of the business we’re in–but it does mean that you have to stand firm in your vision and, above all, get creative.