Job Reference: BBBH8604
Job Duration:
Start date: ASAP
Description:
DIGITAL MARKETING EXECUTIVE
MANCHESTER CITY CENTRE
£28,000 to £35,000 + GREAT BENEFITS + INCENTIVESTHE OPPORTUNITY:
Get Recruited is a leading recruiting consultancy located in the heart of Manchester City Centre that operates across seven Specialist Sectors, right across the UK.
We are looking to recruit an experienced Digital Marketing Executive who will closely with the Managing Director to agree and execute the 3-year marketing strategy. Demand generation and brand awareness are the key objectives of the marketing activity, and the successful candidate will play an active role in evolving theoverall marketing across multiple digital channels. To assist you in achieving your objectives, you'll be supported by a Marketing Administrator who will work with you to support on campaign planning and administration.
This is an excellent opportunityto join a forward-thinking company where you can be part of a rapidly expanding business.
THE DIGITAL MARKETING EXECUTIVE ROLE:
* Working closely with the Managing Director to define and refine the 3-year marketing strategy and ensuring that it isexecuted to achieve the key objectives
* Solely responsible for the execution of the overall marketing strategy with the support of a Marketing Administrator
* Planning and executing multi-channel digital marketing campaigns across; email marketing, social media, content marketing, website, marketing automation and visual display screen content
* Creating and executing the monthly email marketing calendar for both B2B and B2C campaigns, conducting A/B Testing, campaign analysis and lead tracking
* Preparing weekly lead reports for verification by the sales team and management
* Evolving the Email Marketing strategy to increase lead volumes and to increase engagement across brand awareness campaigns
* Using Hootsuite to manage multiple Social Media accounts including; Facebook, Twitter, Instagram and LinkedIn
* Building LinkedIn Automation campaigns to engage with a pre-defined audience to both build brand awareness and lead generation
* Responsible for the independent management of multiple marketing projects
* Updating the Brand guidelines and ensuring use business wide across all channels
* Using the CMS (Volcanic) to update and maintain the website
* Copywriting to be utilised across all channels and ensuring that this incorporate target key words where applicable
* Using Adobe InDesign (and some Photoshop) to create eye catching digital brochures to be utilised by the sales team and the internal recruitment team
* Creating and launching a multi-channel Account Based Marketing (ABM)plan for select current customers and prospective customers
* Analysing marketing campaigns and identifying areas of improvement
* Driving data acquisition strategies to grow target audiences for email marketing activities
* Working with the Marketing Administrator to ensure that all data removal tasks are completed in accordance with GDPR
* Taking ownership for driving apositive online reputation on 'Google My Business' and other sites
* Proactively seeking out industry awards ceremonies and completing online applications to increase brand awareness
THE PERSON:
Essential
* Currently operating within a B2B focused Digital Marketing Executive position and be looking for an opportunity to take sole responsibility for marketing
* EmailMarketing creation, including; campaign planning, written content, subject lines and campaign execution
* Excellent copywriting skills with strong grammar and spelling is essential
* You'll need to have used Adobe InDesign & Photoshop, along with agood eye for design
* An individual that shares our core values; Respect, Integrity, Passion and Teamwork
Desirable
*Using tools like HootSuite to manage organic Social Media activity would be a significant advantage but is not essential
* Experience within the recruitment industry would be an advantage
* Used a CMS / Content Management System to manage websites (weuse volcanic)
* Previously supervised a team member or have the attributes and desire to supervise in future
* A marketing related degree or CIM qualification would be an advantage but is by no means an essential factor
TO APPLY:
Please send yourCV for the Digital Marketing Executive position via the advertisement for immediate consideration.
Get Recruited is acting asan Employment Agency in relation to this vacancy.
Industry: Marketing
Salary: £28000.00 -£35000.00 per annum + Great Benefits + Incentives
Salary Benefits: Great Benefits + Incentives
Vacancy Type: Permanent
Job Skills: Digital Marketing Executive, Digital Marketing Manager, Digital Marketing Assistant, Email Marketing, Social Media, Marketing Automation
Contact Name: Matthew Ager
Website: -
Direct Application URL: -