Job Reference: BBBH39741
Job Duration:
Start date:
Description:
A BRAND-NEW opportunity for a Marketing Automation Specialist to join a growing It company.
As the Marketing Automation Specialist to join a global team. You'll have the opportunity to make a big impact. Leveraging your campaign execution and marketing automation expertise, you will become a key part of our demand center team. This is an excellent opportunity to develop your skills in a technology led business and continue delivering best in class experiences.
Responsibilities of the Marketing Automation Specialist
* Work with the Growth Marketing team to build best-in-class performing Marketo programs (Email, Event, Nurture) that create quality demand efficiently, at scale.
* Responsible for creating and partnering with Marketing team membersto work on: email builds/sends, landing pages, dynamic content, list imports, database management, and multi-tool orchestration* Create campaigns to support nurture, scoring, event promotion, and data management
* Proactively improve nurture strategyand tactics for operational excellence and ROI
* Plan and perform A/B testing within marketing automation platform to improveresults
* Have a clear understanding of the following areas: the framework of campaigns, lead routing, and data management between sales and marketing systems
* Support the Demand Center team with the planning and execution of strategic marketing automation projects like segmentation, deliverability, email performance reporting, and opt-in database growth
* Ability to work cross-departmentally to obtain critical information and satisfy internal stakeholders.
* Excellent communication and desire toimprove processes.
Marketing Automation Specialist Requirements
* Marketing automation and inbound/outbound best practice
* Depp understanding of Marketo or an alternative marketing tool
* Ideally proficient using salesforce
* Have a clearunderstanding of the following areas: the framework of campaigns, lead routing, and data management between sales and marketingsystems
The Company
* Leading privileged access management within a growing IT business
* Trusted with the Fortune 500organisations
* Work in over 50 markets
What's on Offer for the Marketing Automation Specialist
Basic salary of £60-65kbasic
Applicable Skills: Marketing, Marketing Budget. Project Management
Click apply now for immediately consideration forthis opportunity.
Industry: Marketing
Salary: £60000 - £65000 per annum
Salary Benefits:
Vacancy Type: Permanent
Job Skills: -
Contact Name: Paula Jones
Website: -
Direct Application URL: -