Job Reference: 24091/21
Job Duration:
Start date: ASAP
Description:
Do you have a passion for Digital Marketing?
Are you lookingfor your next challenge within the Travel Industry?
We have an exciting new opportunity for a Digital Marketing Manager to join our client based in Southwest London. The Digital Marketing Manager will be responsible for executing the digital strategy.This role is well suited to an all-round digital expert with strong knowledge and a passion for online marketing. Applicants should be strong communicators, quick-witted and commercially focused, with exceptional organisational skills and a strong focus onexecution
Job Details:
* Work with external developers to update and improve the performance of the website. Full responsibility for managing the website development agenda
* Use Google Analytics to understand the behavior flow of users throughout the site
* Define and deliver a conversion rate optimisation (CRO) plan
* Manage and deliver the SEO strategy
* Work with the SEO agency to manage all aspects of SEO including on and off page techniques, link building, technical SEO (crawl errors etc.)
* Work with the in-house content team to deliver SEO strategy
* Optimise copy and landing pages for search marketing campaigns
* Use Google Analytics and other analytical programs (i.e., Moz, SEMrush. Google Search Console) to deliver key campaign performance reports on a weekly / monthly basis
* Work with the PPC agency to ensure campaigns are planned, managed, and monitored to deliver optimal ROI
* Execute tests, collect, and analyse data, identify trends and insights
* Build triggered emails and flows in Salesforce and Pardot
* Budget allocation as per planning, monitoring campaign costs & ensuring ROIJob Requirements:
* A minimum 4 years' experience in a digital marketing position within a B2C environment
* Highly organised and a self-starter
* Ambitious and hungry to outperform targets
* Ability to make quick decisions while remaining calm under pressure
* A passion for winter sports and/or cycling
* Proven SEM experience
* Experience of successfully working with and managing agencies
* Well-versed in performance marketing, conversion, and online customer acquisition
* Experience in CRM and marketing automation tools i.e., Salesforce, Pardot
* Strong working knowledge of the latest SEO techniques and algorithm updates
* Good knowledge of Google Webmaster Tools, Google Analytics and AdWords
* Good understanding of SEO toolsi.e., Moz, SEMrush
* Strong analytical skills and experience generating SEM reports
* Up to date with the latest trends andbest practices in search engine marketing
* A good working knowledge of CMS platforms
* Ability to write and edit HTML, CSS,and JavaScript
The Package:
* Salary £30,000 - £45,000
* Flexible / hybrid working
* Contributory pension
*Active Travel Group travel discounts
* Friends and family discount scheme
* Cycle to work scheme
* Childcare voucher scheme
* Time off on your birthday
Interested:
* If you would like to apply for the above vacancy, please click 'APPLY' or email your cv to helen@traveltraderecruitment.co.uk
Industry: Travel and Tourism
Salary: £30000 - £45000 per annum
Salary Benefits:
Vacancy Type: Permanent
Job Skills: digital marketing, marketing, digital, travel, tour operator, remote
Contact Name: Crawley Team
Website: -
Direct Application URL: -