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The term ‘marketing’ is a fairly broad one as it can cover everything associated with both developing and selling a product. For those interested in the field, an HND in business can allow you to gain the essential knowledge you require through a modular course.
Some incorrectly assume that marketing simply relates to the promotion of a product or service. However, this is just one strand of a much wider process that an HND course can help highlight. The term ‘marketing’ applies to anything involved in meeting the needs of one or more customer groups. A straightforward way of summarising this might be to focus on the four ‘Ps’ of marketing